Throughout my career, I've worked to bring many campaigns to life. These messages were shared across multiple channels including Spotify, YouTube, Google Ads, Facebook, email marketing/CRM, direct mail, print marketing, radio and more. I'm excited to share a sampling of that work.

live your life and leave the rest to us

This series of videos highlighted people enjoying life; family meals, vacations, adventures with the message of:

"Buying or selling a home never seems to come at the right time. That's why ReeceNichols agents are here to help. Our agents work behind the scenes, letting you focus on the things that really matter to you, like checking things off your bucket list, celebrating life's biggest events or just enjoying the place you call home. Contact one of our agents today!"

Campaign assets included:

  • Campaign landing page for tracking

  • 4 different :15 videos

  • Digital ads

  • Social media ads

  • Direct mail pieces for agents

Together we can find home

This campaign showcased the home buying process through the eyes of a pet. We partnered with Wayside Waifs for the campaign pet talent. While the goal of the campaign was to encourage consumers to start their home search, we happily co-branded parts of the campaign to build awareness for the work that Wayside Waifs does for the community.

Campaign assets included:

  • Campaign land page for tracking

  • :30 video

  • Radio spots

  • Email marketing

  • Digital ads

  • Social media ads

  • Direct mail pieces for agents

DISCOVER YOUR HOME’S VALUE

The Discover Your Home's Value on the company website is another strong lead generation tool for agents and the company. The campaign's goal was to send current homeowners to the home evaluation tool to get an idea of their home's value. Once on the landing page, there were many strong calls to action to increase the likelihood of leads. The campaign has a long shelf life and is often turned on and off and while running contributed to increased website visits and consumers submitted requests.

Campaign assets include:

  • :30 video

  • Radio spot

  • Email marketing

  • Digital ads

  • Social media ads

  • Communication pieces for agents

  • Direct mail pieces for agents

same experts | New look

The Same Experts | New Look campaign was created to announce the rebrand of Carol Jones, REALTORS to ReeceNichols Real Estate. The message was shared over a 30-45 day period to announce the name change and begin to introduce the new signs, and name consumer would start to see. The message appeared on many channels including:

  • Paid search

  • Paid social

  • Streaming TV

  • Digital and re-targeting ads

  • Press release

  • Digital billboards

  • Print magazines

  • Print newspapers

15 reasons to join reecenichols

With a sales-based organization, reaching new and experienced agent is crucial. This campaign, 15 Reasons to Join ReeceNichols, gave the company and each brokers resources to help tell the ReeceNichols story and draw in potential agents. This year-long campaign included many assets including:

  • Landing page with a trackable lead form on the company and every office website

  • Printed book brokers could provide to potential agents

  • Series of social messages featuring each of the 15 reasons

  • Posters for each office featuring reviews from current agents

  • Email campaigns sent to targeted lists of contacts